Get Me Out The Woods Campaign
Rakeem Miles x K-Swiss
Directed & Produced by GUB
Results
Soldout Within 15 Minutes Upon Launch
1,000,000 +
Impressions
50+ Pieces of Earned Media Generated
Campaign Deliverables
Commercial Film
Short form hero spot designed for paid, web, and brand channels. Developed to lead the campaign narrative, drive attention, and serve as the primary visual reference across platforms.
Long-Form Social Videos
2 Narrative-driven social assets built for engagement and platform-native distribution. Created to complement the hero asset and reinforce campaign messaging in a social-first context.
Campaign Messaging & Narrative Assets
12 Consumer facing written assets including campaign overview copy, artist background, vision statements, and key talking points, developed to clearly communicate the campaign narrative across public-facing channels.
Brand Photo Assets
24 Purpose built still images created for K-Swiss brand use across owned channels and campaign materials.
Seeding & Distribution Photo Assets
50+ Still images developed for press, organic social, influencer seeding, and brand distribution.
Case Study Overview
The K-Swiss x Rakeem Miles “Get Me Out The Woods” campaign was a fast-turn, culture- and narrative-led collaboration developed to support the launch of the second shoe in the partnership. Executed on a compressed five-week timeline, the campaign focused on aligning brand positioning with Rakeem Miles’s identity across music and fashion while maintaining clarity, credibility, and launch momentum.
Rather than deploying isolated creative assets, the campaign was built as an integrated creative system across video, photography, and messaging. This approach ensured consistency across owned, earned, and partner channels while allowing the collaboration to scale across brand, social, and editorial environments without creative dilution.
Business Objective
The primary objective was to support a high-visibility footwear release while reinforcing cultural relevance and authenticity. The campaign was designed to deliver consumer-facing creative that felt intentional and credible, balancing commercial needs with artist-led storytelling under a fixed timeline.
Target Audience & Channel Strategy
Primary Audience
Core fans of Rakeem Miles and culture-forward sneaker consumers
Secondary Audience
Fashion and lifestyle consumers engaging through social discovery and editorial exposure
Key Distribution Channels
Owned social platforms
Seeding and influencer distribution
Editorial and earned media placements
Brand-controlled digital surfaces
Creative assets were developed to function modularly across channels, supporting both organic discovery and structured rollout.
My Role & Scope
I served as the project’s Head Producer and Director, leading the campaign end-to-end from initial concept through final delivery. My responsibilities included creative direction, narrative development, production planning, budget allocation, crew coordination, and execution across all deliverables.
The project required managing a compressed timeline, coordinating production across multiple cities, and aligning a large cross-functional team. In total, I contracted and managed a 28-person crew spanning production, creative, and operational roles to ensure timely delivery and alignment with brand standards.
Creative Strategy
The campaign’s creative strategy centered on grounding the launch in Rakeem Miles’s lived identity to preserve authenticity while maintaining brand clarity. Visual and narrative restraint were prioritized to avoid over-branding, allowing the collaboration to feel credible within both music and fashion contexts.
All assets were designed as part of a unified system, enabling flexible deployment across platforms while maintaining consistent tone, messaging, and visual language.
Production & Locations
Production took place in Los Angeles and Salt Lake City, selected to support both the campaign’s narrative tone and logistical efficiency. Each location contributed distinct visual and cultural context while maintaining a cohesive look and feel across all assets.
I oversaw all production logistics, including location planning, crew sourcing, scheduling, and execution, ensuring consistency across cities and shoot days while working within real-world constraints.
Timeline & Workflow
Week 1: Strategy, Narrative Development, and Pre-Production
Campaign vision, narrative direction, and messaging framework established in alignment with brand and artist goals.
Week 2: Pre-Production Finalization
Creative direction finalized, locations secured, crew contracted, and production logistics locked across both markets.
Week 3: Production
Principal photography and video production executed in Los Angeles and Salt Lake City.
Week 4: Post-Production
Editing, asset refinement, and messaging integration across video, photography, and marketing assets.
Week 5: Final Delivery and Launch Preparation
Final assets delivered, organized, and prepared for consumer-facing rollout, seeding partners, and press distribution.
Deliverables
Short-form hero commercial
Long-form social video assets
Consumer-facing campaign messaging and narrative assets
Core brand photography
Seeding and distribution photography
Each deliverable served a defined role within the broader campaign ecosystem, ensuring consistency across platforms and use cases.
Budget & Resource Management
I managed budget allocation across production, travel, crew, locations, and post-production, prioritizing investment in hero assets while ensuring sufficient coverage for supporting content. Creative ambition was balanced against operational efficiency to meet delivery requirements within the five-week timeline.
Constraints & Considerations
Five-week end-to-end production timeline
Multi-city production logistics
Managing 28 Contractors both in person and remotely with efficiency and effectiveness
Alignment between brand standards and artist-led storytelling
Assets required to perform across multiple distribution contexts
Performance & Impact
The campaign supported the release of the collaborative shoe, which sold out within minutes of pre-release and generated more than 1,000,000 impressions across owned and earned channels. The integrated creative system enabled consistent storytelling across social, editorial, and seeding efforts, contributing to strong organic reach while maintaining cultural credibility.
Beyond performance metrics, the work established a credible cultural bridge between K-Swiss and Rakeem Miles, reinforcing brand relevance while preserving the artist’s authenticity.
