Who Is GUB?

Creative Director, Commercial Producer and Marketing Strategist

About Me

My name is Matt Gubler, professionally known as Gub. I am a Creative Director, Commercial Producer and Marketing Strategist working at the intersection of culture, narrative, and execution.

My creative perspective was shaped in Portland, where I developed a strong visual instinct, and refined in Salt Lake City, where I learned how to operate with structure, discipline, and accountability. That duality defines how I work. Conceptually driven, but built to function in real-world environments with real constraints.

I approach creativity with a results-oriented mindset. Every project is guided by clear intent, strategic alignment, and disciplined execution. Whether the work is visually raw or highly conceptual, my focus is on delivering creative that communicates a vision while driving engagement, reinforcing brand credibility, and supporting measurable outcomes. I place strong emphasis on the details that give work clarity, credibility, and longevity.

I approach every project with the understanding that creative work does not exist in a vacuum. it has an objective, an audience, and a context. My role is to bridge creative ambition with practical delivery, ensuring the final product is not only compelling, but purposeful, effective, and aligned with larger goals.

My Approach

At the core of my creative process is a client- and team-first mentality. Every project, no matter how big or small, receives the same level of care and attention. I wholeheartedly believe in what I create, and give my all to the process. I feel an immense amount of loyalty to the people who give me the bandwidth to create for them. Accurately embodying their brand or company’s vision into my work, is not only something I happily accept as a healthy challenge, but is also extremely fulfilling.

As a producer and director, I recognize that I’m only as strong as my team, which is why I prioritize empowering everyone I work with and encourage finding a belief in what we create, as a team. When individuals can operate at their highest level within their role, and are equally engaged in the vision, we create work that is nothing short of exceptional.

Influences & Philosophy

I draw an immense amount of inspiration from Virgil Abloh and Rick Rubin, two visionaries who mastered the balance between intention and intuition, and whose delicate approach to creation has made their work timeless. Their philosophies push me to approach my own work with respect, patience, vision, and love.

Beyond my professional work, I bring creativity into every aspect of my life, from fashion, music, and cooking to how I design my personal space. Every element serves as a source of inspiration, feeding into a larger, cohesive vision.

Ultimately, I see my life’s work as a breadcrumb trail, a legacy of creativity that outlives me. Whether someone discovers my work now or a hundred years from today, I want them to see a clear, unbroken thread of who I was through what I created.

Let’s create something Beautiful.