What I Did:
Produced the product photography for AFM's dedicated All-Star Weekend collection as part of the broader NBA licensing rollout distributed through PacSun.

Who They Are:
NBA All-Star 2025 brought the league's premier midseason celebration to the San Francisco Bay Area.

What I did:
Directed and produced all three national campaigns from the Rakeem Miles x K-Swiss shoe trilogy. Including hero commercials, announcement skits (including one featuring Donnell Rawlings and Carl Jones), campaign launch films, and sizzle reels, as well as product, lifestyle and campaign photography accompanied by brand marketing assets.

Who They Are:
K-Swiss is an athletic footwear brand best known for its tennis heritage and the iconic K-Swiss Classic silhouette.

What I did:
Oversaw the entire AFM x Jarritos Paris Fashion Week campaign, producing and directing all commercials, product photography, and campaign photo assets, plus creative directing 3 original songs made to accompany the campaign, covering the AFM-branded food truck activation on the streets of Paris.

Who They Are:
Jarritos is a Mexican soda brand founded in 1950, known for its naturally flavored sodas that have become a cultural staple.

What I Did:
Directed and produced all promotional content on the AFM side for Rakeem Miles's collaboration as a featured UTme! artist, showcasing his exclusive designs and embroidery work at the UNIQLO Santa Monica Third Street Promenade store.

Who They Are:
UNIQLO is a global apparel retailer built on its LifeWear philosophy of thoughtfully designed, everyday clothing. Their UTme! program invites local artists to bring their creativity into the store experience, letting customers create custom tote bags and t-shirts featuring original designs.

What I Did:
Directed and produced the complete content package, including campaign videos, product photography, and campaign imagery, for "1-800-Phone-A-Friend," an exclusive AFM x Nordstrom collection built around mental health awareness, suicide prevention, and outreach. The collection sold out.

Who They Are:
Nordstrom is a premium fashion retailer founded in 1901.

What I Did:
Oversaw all product photography and campaign imagery, and facilitated the conjoined marketing efforts across every PacSun release since joining. Including but not limited to the NBA franchise collections, the K-Swiss shoe drops, and other PacSun-exclusive releases.

Who They Are:
PacSun is a California-based fashion retailer positioned at the intersection of streetwear and youth culture.

What I Did:
Directed and produced the original 2024 AFM x Jazz collaboration: flagship campaign video, product photoshoot, and two event recap videos, alongside an experiential activation that drew ~1,000 attendees and sold out merch within a week. Led creative oversight on the 2025 follow-up collaboration, including a product photoshoot, an exclusive Jazz-store-only tote, and coordinating Rakeem Miles's courtside appearance and halftime jumbotron feature.

Who They Are:
The Utah Jazz are an NBA franchise known for community-driven initiatives that blend basketball with art, music, and fashion.

What I Did:
Produced the product photography and managed crew, logistics, and asset delivery for the 2025 AFM x Nets collection, distributed nationally through PacSun and team retail channels. The line sold out.

Who They Are:
The Brooklyn Nets are an NBA franchise positioned at the intersection of basketball, fashion, music, and art.

What I Did:
Produced the product photography for the 2025 AFM x Clippers collection, grounding the design direction in LA barbershop culture, and managed full logistics and delivery for the national PacSun rollout. The line sold out.

Who They Are:
The LA Clippers are a modern NBA franchise blending elite competition with innovation in entertainment.

What I Did:
Produced the product photography and managed crew, logistics, and delivery for the 2025 AFM x Nuggets collection across PacSun and team retail. The line sold out.

Who They Are:
The Denver Nuggets are an NBA franchise embodying Rocky Mountain resilience and sustained on-court excellence.

What I Did:
Produced the product photography and managed crew, logistics, and delivery for the 2025 AFM x Bucks collection across PacSun and team retail. The line sold out.

Who They Are:
The Milwaukee Bucks are a championship-pedigreed NBA franchise with deep roots in its home city.

What I Did:
Directed and produced the full content package for a live fashion show hosted by the Fashion in Business Club, capturing the event from runway to recap, including a polished social recap video showcasing student designers and their collections, delivered start to finish for the University's own promotion.

Who They Are:
The University of Utah is a public research university founded in 1850.

What I Did:
Led the overall creative vision, content production, and storytelling for Rakeem Miles's "Get Me Out The Woods" album release. Consulted on go-to-market content strategy across music and fashion verticals, designing a unified rollout that connected the album to his K-Swiss sneaker collaboration. Analyzed platform analytics to track KPIs, optimize engagement, and inform ongoing strategy, while managing all phases of content production and campaign rollout from concept through execution.

Who They Are:
Pollinate Music is a Santa Monica based record label and subsidiary of Bell Partners Worldwide, managing multimillion dollar budgets across music and entertainment projects.

What I Did:
Served as AI Product Development Manager, leading product development to launch across four platforms: LinkBoo (creator link management), Gatekept (digital marketplace), Floww (AI dev workflow framework), and Pathos (brand and marketing intelligence), working directly with leadership and overseeing a team of developers. Managed project workflows, development priorities, and release timelines to keep technical execution aligned with business objectives, while contributing to product testing, feature refinement, workflow design, and release validation across these early-stage AI and software products.

Who They Are:
Needs Consulting is an influencer and creator management company with a focus on pushing the boundaries of technology, building tools that push creator capabilities forward.

What I Did:
Provided creative oversight and produced the campaign for the second AFM x Utah Jazz collaboration, one of the releases CounterPoint partnered on, including a full product photoshoot and an exclusive tote bag sold only through the Jazz store, alongside coordinating Rakeem Miles's courtside appearance and halftime jumbotron feature at a Jazz game.

Who They Are:
CounterPoint is the official Utah Jazz lifestyle and apparel brand, established in 2023.

What I Did:
Filmed a week long military medical training exercise for the research team studying how pre military medical students with no prior combat experience handle stress and high pressure decision making in simulated combat scenarios. The shoot took place on a former Hollywood studio lot that had been converted into a dedicated military and police training facility.

Who They Are:
Rocky Vista University is a private medical school emphasizing osteopathic medicine.

What I Did:
Directed and produced a video built specifically to show investors what the product is, hook their attention, and get them engaged and wanting to invest. Led the marketing thinking behind the pitch itself, shaping how the product could be positioned and better monetized to make the strongest possible case to investors.

Who They Are:
Vero is a technology driven nicotine wellness startup that combines proprietary smart vaping hardware with a connected software platform to help users better understand and manage their nicotine consumption. By integrating directly with its devices, Vero provides real time tracking, usage analytics, goal setting, and personalized reduction plans, creating a more informed and intentional vaping experience. Every interaction with the device feeds a comprehensive understanding of user behavior, letting the platform deliver accurate consumption insights and measurable progress tracking through connected hardware, mobile software, and behavioral analytics.

What I Did:
Produced the video walkthrough of the NFC tag activation built in partnership with Swapnice for the K-Swiss x Action Figure Miles shoe release, showing the process from opening the box to scanning the embedded tag on the shoe's AFM head tag and unlocking the pilot episode tied to the campaign. The activation turned the shoe itself into an interactive entry point into the campaign's storytelling.

Who They Are:
Swapnice is a technology platform focused on creating deeper connections between brands, creators, and consumers through interactive digital experiences, using embedded NFC tags to connect physical products to digital content and unlockable experiences.

What I Did:
Directed the campaign activation built in partnership with Seek AR, an augmented reality scavenger hunt tied to the K-Swiss x Action Figure Miles shoe release. Similar to Pokémon Go, users explored real world locations through their phone camera to capture virtual campaign elements, including the shoe, the Action Figure Miles character, and embedded AR tags, placed across Los Angeles, Chicago, New York, and Washington D.C., with rewards ranging from free sneakers and cash prizes to an all expenses paid Vegas trip for grand prize winners.

Who They Are:
Seek AR is an augmented reality platform used to build interactive brand experiences.

What I Did:
Led product development for LinkBoo as part of my role as AI Product Development Manager at Needs Consulting, managing workflows, priorities, and release timelines while contributing to product testing, feature refinement, and workflow design.

Who They Are:
LinkBoo is a link in bio platform solving creator audience routing challenges.

What I Did:
Marketing Director since June 2024. Led brand partnerships with K-Swiss (three-shoe collaboration), Jarritos, Xbox, NBA All-Star Weekend, and 5 NBA franchises, supporting retail expansion into Urban Outfitters, UNIQLO, PacSun, and Nordstrom. Creative directed and produced integrated marketing campaigns generating 10M+ organic impressions across Instagram, X, influencer networks, partner channels, and earned media. Managed marketing and production budgets from $15K to $80K+, overseeing cross-functional teams across creative, production, technology, and partnerships.

Who They Are:
Action Figure Miles is a Los Angeles streetwear brand founded by rapper Rakeem Miles, built around a fashion and storytelling universe with collaborations across sports, music, and entertainment.

What I Did:
Managed, directed, and produced all content for Rakeem Miles's travel vlogs promoting his partnership with StayNow. Every time StayNow covered his travel, made sure a vlog or promotional piece of content was created to fulfill the partnership obligation.

Who They Are:
StayNow is a travel technology company leveraging AI for itinerary and booking services.

What I Did:
Produced and directed about a dozen commercials for MacFox while working at Ad-Don Creative, including narrative spots following everyday riders using their e-bikes to get through their day.

Who They Are:
MacFox is an electric mobility company designing high performance urban commuting bikes.

What I Did:
Act as creative advisor across nearly everything Rakeem does in fashion, music, and creative work. Serve as Marketing Director for Action Figure Miles, the streetwear brand he owns, and creative directed his album "Get Me Out The Woods" under Pollinate Music. Directed his one-take freestyle video shot in Hollywood, and remain involved in the strategy and execution behind his brand partnerships, campaigns, and creative output more broadly.

Who He Is:
Rakeem Miles is an LA based rapper and founder of the Action Figure Miles streetwear brand.

What I Did:
Directed and produced a music video, promo content, and marketing materials for his single off the album "Palladium," crewing and shooting almost exactly 12 hours after he first inquired about doing the video.

Who He Is:
Mike G. is a Los Angeles rapper and DJ from the hip hop collective Odd Future.

What I Did:
Directed multiple campaigns for the brand, including "Culture Is Art," "Everyday Is A Fashion Show," and "Culture Is Love," alongside a recap video of their runway show at SLC Fashion Show.

Who They Are:
Soul By Amè is an art and clothing brand inspired by African American stories and culture.

What I Did:
Directed two campaigns for the brand, both shot entirely in black and white, each highlighting the couture pieces from two of the brand's drops.

Who They Are:
IMY is an independent couture fashion label founded by designer Shay Smith in 2021. Built around a strictly monochromatic aesthetic, the brand is known for its limited capsule releases exploring the intersection of minimalism, craftsmanship, and contemporary luxury. By focusing exclusively on black and white garments, IMY has developed a distinct visual identity rooted in timeless design rather than seasonal trends, producing collections in limited quantities that emphasize intentional design, elevated construction, and exclusivity.

What I Did:
Project Manager of Marketing & Media. Directed the brand vision and digital marketing strategy for SLCFS over the course of two years, producing campaigns that generated hundreds of thousands of organic views. Negotiated and managed partnerships with major brands including the Utah Jazz, K-Swiss, and the Utah State Capitol, and led a cross-functional team of videographers, photographers, and designers overseeing all event content from concept through delivery.

Who They Are:
SLC Fashion Show is a Salt Lake City fashion event pushing boundaries at the intersection of art and culture, known for having hosted a runway show at the Utah State Capitol with more than 1,500 guests and 8 brands.

What I Did:
Directed the campaign flagship video and served as Creative Director for their golf capsule "Back Nine Bender," overseeing the design direction of the clothing itself along with the overall capsule concept, campaign, and the story behind the collection.

Who They Are:
Weekend Degenerates is a lifestyle brand celebrating authenticity and non-conformity through the work hard, play hard lifestyle.

What I Did:
Oversaw the production and direction of two recap videos from their runway show at SLC Fashion Shows' event at the Utah State Capitol.

Who They Are:
Mudddy Sun is a streetwear brand born from the raw feeling of uncertainty. Inspired by vintage military construction, their designs capture the tension of being caught in the mud of struggle, where the clarity of the sun is often hard to see. They're less focused on why and more about how it feels, the constant evolving experience of pushing toward an unseen destination. Every garment reflects that resilience, embracing the feeling of being at war. "My vision is so mudddy, I can hardly see the sun."