Featured Campaigns & Case Studies
All Directed & Produced By GUB.

The most in-depth case study on the site: a full breakdown of the Jarritos x Action Figure Miles Paris Fashion Week campaign, covering the business behind the partnership, the six-brand ecosystem it pulled together, and a 24-hour production cycle spanning Los Angeles, Belgium, and Paris, the complete creative rollout across film, photography, merch, and original music, and how it landed on the ground and in the press.

K Swiss x AFM
“Action Figure Miles” Campaign

The most content-dense case study on the site: a full breakdown of the multi-format campaign built to launch the final chapter of the Rakeem Miles x K-Swiss shoe trilogy, covering every asset type produced, from the hero commercial and music visualizers to celebrity-shot photography, brand messaging, an NFC-triggered TV pilot, and an AR scavenger hunt, and the results: a 72-hour sellout and over 5 million organic impressions.

NBA x AFM
Partnership and Collaborations

What started as a single Utah Jazz collaboration in 2024 became one of AFM's most significant partnerships: five officially licensed NBA franchises and a 2025 All-Star Weekend collection in under two years, sold nationwide through PacSun, with every single collection selling out. Covers the arena activation, the courtside jumbotron moment that made local news, and the run that led to a promotion to Marketing Director at AFM.

K Swiss x AFM
“Get Me Out The Woods” Campaign

A process-focused case study following the Get Me Out The Woods launch with K-Swiss and Rakeem Miles from strategy through post-production. Covers the five-week build across Los Angeles and Salt Lake City with a 28-person crew, the modular asset system built to hold brand clarity, and the results: a sellout in 15 minutes, over 3 million organic impressions, and press coverage from Sneaker News to Ad Sneaks.