11 Video Assets

1 Animated Promo Skit

Hero Commercial

45 Product Photos

24 Lifestyle Photos

14 Campaign Imagery Assets

35 Celebrity Partner Photos

1 Hero Commercial

Shoe Soldout 72 Hours After Launch

Results

Motion Assets

5,000,000+

Organic Impressions

Synopsis

Built as a social-first extension of the hero commercial, this piece used the same set and cast to create a more chaotic and comedic moment around the release. Centered on a group of characters fighting over a single shoe placed in the middle of the scene, the video was designed to build hype around the product while reinforcing the personality and visual world established by the larger campaign. The result was a more platform-native asset that helped keep the rollout active while making the shoe feel both desirable and memorable

Campaign Deliverables

125+ Photo Assets

3 Music Video Visualizers

Developed in partnership with SwapNice, the NFC tag activation gave the shoe a direct connection to the broader world of the campaign. By downloading the app and scanning the embedded tag attached to the Action Figure Miles head tag on the shoe, users were able to unlock and download the pilot episode tied to the release. The activation turned the product itself into an interactive entry point, extending the campaign beyond physical ownership and into a more immersive layer of storytelling and engagement. The video shown alongside this section walks through that process directly, from opening the box to accessing the digital experience.

Originally shot in 2019, the pilot was written by Rakeem Miles alongside Zay Jordan (Adult Swim) and directed by Max Goodrich, with executive production from Waka Flocka Flame and cameo appearances from both Waka Flocka and Mike G. The story follows a child’s Action Figure Miles toy that comes to life and navigates its surroundings while trying to find his place within the South Side of Los Angeles, and becoming the hero that the city needed.

The marketing assets were developed to extend the campaign beyond traditional launch content and create additional layers of engagement, storytelling, and brand reinforcement throughout the rollout. Spanning narrative extensions, interactive activations, and supporting messaging systems, each asset was built to serve a distinct role while maintaining consistency with the larger world of Action Figure Miles. Whether designed to deepen audience participation, expand the story, or support the campaign across key touchpoints, the work was created to remain both strategically functional and creatively cohesive.

*All Marketing Assets Except TV Pilot are Available for Viewing upon Request*

7 E-commerce Photos

Action Figure Miles marked the third and final chapter of the Rakeem Miles x K-Swiss trilogy, built to feel like both a culmination and a return to form. The campaign was designed to bring the collaboration back to the creative DNA that originally defined it, pulling Rakeem’s identity as an artist, personality, and world-builder back to the center of the release. Rather than treating the shoe as a standalone product, the rollout was built to feel like an extension of his universe, blending music, visual storytelling, character, and product into one connected campaign.

To support that direction, the campaign was developed as a multi-format rollout structured across key moments of the release. Each deliverable was designed to serve a specific role, whether driving initial attention, reinforcing the campaign’s identity, or sustaining momentum over time. Instead of relying on a single launch moment, the rollout was built to evolve, creating multiple ways into the campaign while maintaining a consistent tone and visual world throughout.

That structure resulted in a wide range of creative outputs spanning hero video assets, short-form social content, product and lifestyle photography, ecommerce imagery, celebrity-led campaign photography, brand messaging, music visualizers, and interactive extensions, including a digital scavenger hunt developed in partnership with an app developer. Together, the content expanded the campaign beyond a traditional product launch, allowing it to live across storytelling, commerce, and real-world engagement as a fully built campaign world.

Motion assets were developed to establish the campaign’s tone, drive launch attention, and extend the release across platform-native formats. Together, these pieces created the visual backbone of the rollout and allowed the campaign to live across both hero storytelling and short-form distribution.

*All Motion Assets Available for viewing upon request*

12 Types of Deliverable Assets Crafted for Client

4 Brand Messaging Assets

6 Marketing Assets

6 Short Form Social Media Videos

1 TV Show Pilot Episode

The flagship asset of the campaign, built around a curated set and cast designed to fully live inside the world of Action Figure Miles. The piece was supported by a range of stylistic visual elements and integrated photography assets from across the campaign’s different image systems, allowing the video to function as both the centerpiece of the rollout and the visual anchor for the larger creative world.

Animated Skit

The photography assets were developed intentionally to support the campaign across every major visual touchpoint, including editorial storytelling, product presentation, E-commerce, celebrity-led imagery, and broader campaign rollout needs. Each image set was created to solve a specific use case within the release while maintaining a consistent visual language rooted in the world of Action Figure Miles. Whether built for culture-facing moments or conversion-driven environments, the photography was designed to remain both on-brand and commercially sharp at the highest level.

*All Photo Assets Available for viewing upon request*

Written and voiced by Rakeem Miles, the animated skit was built to introduce the shoe release through his own sense of humor and personality. Framed through the lens of his “haters,” the piece was designed to announce the arrival of the third shoe while using satire and character-driven storytelling to make the rollout feel more personal and memorable. Underneath the humor, the skit ultimately landed on a broader message around self-belief, reinforcing the idea that not everyone will see the vision, which is exactly why you have to believe in it harder yourself

Short Form Social Media

Scavenger Hunt App Development and Rollout

Developed in partnership with Seek AR, the digital scavenger hunt was built as an event-based activation designed to bring the campaign into the real world. Using an augmented reality system similar to Pokémon Go, users could explore and capture virtual elements through their phone camera, discovering multiple campaign-related objects, including the shoe, the Action Figure Miles character, and embedded AR tags, placed across culturally significant cities such as Los Angeles, Chicago, New York, and Washington D.C.

Participants who successfully collected all required elements were eligible to unlock rewards ranging from free pairs of sneakers and cash prizes to a grand prize of an all-expenses-paid trip to Las Vegas with the Action Figure Miles team. The activation introduced a competitive, gamified layer to the rollout, turning audience engagement into active participation and extending the campaign beyond traditional content into real-world interaction.

What made the Action Figure Miles campaign effective was not just the volume of assets created, but the way each piece was designed to function within a larger system. Rather than relying on a single moment or format, the rollout was built to exist across multiple touchpoints, allowing the campaign to reach audiences through content, product, interaction, and narrative.

From motion and photography to interactive activations and product-integrated storytelling, each element served a distinct purpose while contributing to a cohesive world. This approach created multiple entry points for audiences to engage with the release, resulting in strong organic traction, widespread user-generated content, and meaningful audience interaction across platforms.

The campaign ultimately led to the shoe selling out within 72 hours, generating over 5,000,000 organic impressions and securing a significant amount of press coverage. Together, these outcomes helped solidify the release as a cultural moment and served as a fitting final chapter in Rakeem Miles’ three-shoe collaboration with K-Swiss.

The brand messaging assets were developed to communicate the narrative and emotional foundation of the campaign through a cohesive and character-driven visual language. Built around the story of Action Figure Miles, these pieces combined graphic design, product integration, and storytelling to translate the identity of the character into something that could live across a wide range of marketing touchpoints.

Rather than relying on purely promotional language, the assets were designed to carry a deeper message centered on perseverance, self-belief, and personal growth, using the character’s backstory to create a more meaningful connection with the audience. Each piece was built to function both as a standalone communication tool and as part of a larger system, ensuring the work remained visually consistent, narratively clear, and commercially effective across the full campaign.