Long-form commercial celebrating Rakeem’s second collaboration with K-Swiss , blending product storytelling with the raw energy of his music. Built around the idea that he’s not just a collaborator but a full-fledged artist, the piece moves between performance, design, and identity. A study in rhythm, texture, and creative control.
Announcement skit for Rakeems Miles second shoe with K-Swiss ft. Donnell Rawlings from The Chapelle Show and Carl Jones voicing his character “Thugnifficent” from the Boondocks.
Presenting the Treefake 2025 Winter Collection, directing, shooting, and editing the campaign to capture its core tension between control and chaos, silence and movement. This piece blends documentary realism with cinematic restraint, using natural light and minimal motion to highlight texture, atmosphere, and form.
Black and White editorial video to Debut IMY clothings Spring/Summer 2025 collection.
Trailer for our upcoming Pilot episode for a TV show called “Behind The ‘Seams’”. This show is meant to serve as a behind-the-scenes look at fashion designers from the US and southern America, from their creative process, all the way through a fashion show that was hosted for the purposes of the pilot. While also breaking the fourth wall from a film crew perspective.
Announcement Skit for Rakeem Miles and his K Swiss partnership, leading to the creation and mass production of 4 different shoe silhouettes to be released during 2025.
Tasked with creating a “Day In the Life” video for Soul By Ame’s “Culture Is Art” campaign, this video follows a young couple, a videographer and his girlfriend who acts as his muse, getting dressed for the day, adventuring around the city and making their way to an art museum. With a very creative color palette and an avoidance for hard cuts this project was meant to serve as an art piece in-itself representing the Soul brand and lifestyle.
A short narrative video for AFM and the Utah Jazz’s social media to promote their upcoming clothing collaboration. Following two brothers on their journey to the park and play basketball with their friends.
Created to promote SLC Fashion Show’s first industry night event at Astra Towers, with the goal of embodying and combining its aesthetic with two of their in house brands, while also showing off the living and community spaces at Astra Towers, Salt Lakes newest and tallest sky scraper
Recap of SLC Fashion Shows runway at the Utah State Capital, hosting more than 1,500 guests and 8 brands.
This shows three University of Utah football players meeting together at the park to do some night training and drills in the Weekend Degenrates recently released athletic line.
Recap video of Soul By Ames runway performance at SLC Fashion Shows capital event, created to showcase their new collection and highlight Souls’ brand essence.